Pseudonostalgia and Generalizations

    Don't ask. You know from intuition what I mean, but you ignore this intuition and insist I must mean something different.

Scientific dogma thinking has led people to reject generalizations. Any observations must be withheld until a root cause is identified. But most people are not scientists. They are still ignorant and make assumptions. So they will jump at the first root cause, and if they find they've misidentified it, which usually they have, they are inclined to say: "It's complicated." No it isn't. Simply say the elements correspond. In most cases any continuous relationship can be assumed to be a feedback loop. No need to name a root cause unless it is called for. Generalizations are necessary to make descriptions and withholding them takes up time. In many cases it's impractical to distinguish between processes. For example, the relationship between emotional health and physical health is often so interwoven with so much back and forth that attempting to treat them as distinct is frivolous. 

    Alienation is as important to nostalgia as familiarity. It needs to be forgotten and left to ferment before it's harvested, and it's not long on the shelf before it goes flat. So enjoy it while you can.

Marketing that utilizes nostalgia, does not actually do so. It references nostalgia, asks it from the consumer. It does not actually depict the past. If it did it, no one would buy it. Prestine nostalgia is uncomfortable and foreign, evading identification. There's something vulgar about it. That is how it actually was, not how you remember. It did not anticipate your birth and it would not have agreed with you vice versa. So it is necessary to remove it through a third party, not actually being in the era. Only then is it safe. All faux retro media is like this. Cozy. All living vaporwave is pseudonostalgia. It is limp poison, the inevitable destination of all retro media that has a prolonged lifespan in the present. Very appealing to trend-followers and imperial sedated feminine minds that flinch at sense-emotional stimulation. Until every drop of beautiful discomfort is conquered, until it is reestablished, replaced.